St. Louis start-up helps small business grow revenue
By Renee Moore, Staff Writer You know Chris. He owns a manufacturing company that has three employees. His day is filled with running operations, accounting, production and sales appointments. After being in business for more than five years, Chris knows there are no shortcuts to growing a company. But what Chris doesn’t know, say founders of a St. Louis startup, is that there’s a simple step he can take to stay top of mind with current and potential customers. Hatchbuck, an all-in-one sales and marketing platform, is designed specifically for Chris and millions of small business owners who...
Read MoreSt. Louis company places dignity of living in palm of hand
By Renee Moore, staff writer Everyone talks about the dignity of dying, but what about the dignity of living? Aluminum walkers with tennis ball bottoms, hideous reading devices and difficult medication packaging should not be things that our loved ones are forced to accept as they age. Everything about these products is a continuous reminder that their bodies are not as young as their hearts. For many seniors, their sense of dignity wears down as they contend with poorly designed merchandise. As an industrial designer of medical, mobile and consumer products, Dr. Bryce G. Rutter, founder and...
Read MoreTo St. Louis startup, a picture’s worth more than a thousand words
By Renee Moore, staff writer. Snap a picture of the scoreboard after a Blues game and tweet it out. Take a picture of your daughter stuffing her bear at Build-A-Bear and post it to Instagram. Those pictures, which fall under the heading of User Generated Content, may appeal to a broader audience far beyond your followers and friends. According to Christina Hawatmeh, founder and CEO of Scopio, eighty-six percent of businesses use content marketing. Until Scopio, there hasn’t been an easy way to connect businesses that are interested in purchasing social media-generated content directly with...
Read MoreA St. Louis startup with growing potential
By Renee Moore, staff writer. Farmers markets are popping up in every community. Walmart sells organic produce because consumers are demanding a purer form of food. One health conscious mother of four recently commented that, “if I could grow it all myself, I would.” There’s no question that “garden grown” is better, but gardening is time consuming, and weather and space dependent. Hummingbird Technologies co-founders Danny Verghese, Tejesh Patel and Marin Assaliyski are changing the way gardens are grown with their innovative product called the Nectar —...
Read MoreSt. Louis startup knows what’s in an influential name
By Renee Moore, staff writer. There’s a reason that Nike’s best-selling shoe has the name Jordan on it, and the Lean, Mean, Fat-Reducing Grilling Machine was renamed the George Foreman Grill. Celebrity names garner incredible purchasing power. The problem for most businesses is that these influential “brandividuals” are extremely cost prohibitive. But consider this. In our digital world of social media and online entertainment, there is an entire new class of celebrities and they’re a force multiplier for every brand they interact with. They’re called influencers and Nick...
Read MoreSt. Louis startup builds a better breast pump
By Renee Moore, Staff Writer. In March 2014, The New York Times published an article focused on the fact that breast pumps hadn’t advanced much since the 1980’s. Samantha Rudolph recalls reading the article to her husband, Jared Miller, and how the article became the genesis of Babyation. “The quote from the article that changed everything for us was that if men used breast pumps they would be ‘as quiet as a Prius and as elegant as an iPhone’.” Hearing that quote, Miller, who has an electrical engineering background, confidently stated to his wife, “I can build that.” Today, Babyation...
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