St. Louis startup knows what’s in an influential name
By Renee Moore, staff writer. There’s a reason that Nike’s best-selling shoe has the name Jordan on it, and the Lean, Mean, Fat-Reducing Grilling Machine was renamed the George Foreman Grill. Celebrity names garner incredible purchasing power. The problem for most businesses is that these influential “brandividuals” are extremely cost prohibitive. But consider this. In our digital world of social media and online entertainment, there is an entire new class of celebrities and they’re a force multiplier for every brand they interact with. They’re called influencers and Nick...
Read MoreSt. Louis startup builds a better breast pump
By Renee Moore, Staff Writer. In March 2014, The New York Times published an article focused on the fact that breast pumps hadn’t advanced much since the 1980’s. Samantha Rudolph recalls reading the article to her husband, Jared Miller, and how the article became the genesis of Babyation. “The quote from the article that changed everything for us was that if men used breast pumps they would be ‘as quiet as a Prius and as elegant as an iPhone’.” Hearing that quote, Miller, who has an electrical engineering background, confidently stated to his wife, “I can build that.” Today, Babyation...
Read MoreSmart pillow promises a sound night’s sleep.
By Renee Moore, Staff Writer. Professionals with demanding jobs schedule around it. College students get very little of it. Busy moms with active families don’t have time for it. What’s the one thing every high performing person needs? Sleep. “If you understand that sleep is a scarce resource, says innovator and entrepreneur Zimin Hang, “then you understand the need for a product that optimizes the amount of time spent sleeping.” Hang is the c0-founder and CEO of Ultradia, a lifestyle technology company focused on developing Chrona, a sound-based smart pillow that tracks and optimizes sleep....
Read MoreComing to a window near you
By Renee Moore, staff writer. Transparent touch screen displays aren’t just for Iron Man or science fiction movies. St. Louis company Taptl has created what it says is the world’s only stand-alone, lighting agnostic, touch screen, transparent LCD display. Whether it’s watching TV, working on a project, advertising in a retail space or creating interactive experiences in a commercial environment – the company says the possibilities for this transparent technology are endless. Clearly. “What makes our product unique isn’t really the fact that we’re selling a transparent LCD screen,” explains...
Read More
Recent Comments