Eateria Delivers Full Menu Approach to Restaurant Marketing
Click here to listen to Ola Ayeni’s interview with KMOX Radio’s Charlie Brennan on 1/21/2014 If you’ve ever attempted to open a restaurant, or know anyone who has, you know it’s not for the faint of heart. “Depending on the source, between 50 and 90 percent of restaurants fail in the first three years, and the reasons why can fill a book,” says St. Louis Magazine Restaurant critic George Mahe, who lists “poor marketing and advertising” as one of the chief reasons for failure. It’s not that budding restaurateurs don’t WANT to be good marketers. It’s usually the case that the...
Read MoreSt. Louis Startup Leaders Praise Candy Lab’s Slice of stl250 Initiative
Click here to listen to stl250’s Erin Budde and Andrew Couch and Gilda Campos of Candy Lab interviewed Jan 14 by KMOX’s Charlie Brennan St. Louis celebrates its 250th anniversary with a yearlong civic party in 2014, and to help tell the St. Louis story – past, present and future — the city is turning to an innovative startup company that moved here from California just eight months ago. Leaders within the growing St. Louis startup movement say the alliance is just the sort of thing that’s needed to build the blossoming movement’s momentum. The startup company is Candy Lab,...
Read MoreA Young Solution to an Old Craft Brewing Issue
Listen to Steve Young’s interview with KMOX Radio’s Charlie Brennan from Tuesday, January 7 By Alexandra Bates and reposted with permission from HelloStl.com Steve Young has a vision for craft beer, from the way it’s sold to the way it’s enjoyed. A shift from the archaic bottle to a modern-day appliance. This vision, a new invention he calls the Sinek System, will offer craft-beer lovers a fresher, more ideal way to enjoy their favorite local brews. Named after the man who inspired its creation (author Simon Sinek), the device combines the convenience of growlers with the...
Read MoreSt. Louis Invention Protects Precious Cargo
Listen to KMOX Radio’s Charlie Brennan interview Bob Steffen and Luke Reichold by clicking here then scrolling to the bottom of the page Some of the most creative and innovative consumer products that have been introduced to the market in recent years are designed to use smartphone technology to save time, or money. St. Louisan Bob Steffen’s creation is using smartphone technology to save lives. Steffen and the team at Cars-N-Kids have invented a smartphone-enabled monitoring system for child car seats. Their hope is that the invention prevents young children from dying in cars...
Read MoreBands Give Back to Fans with Tunespeak
Click this play button to hear Tom Pernikoff’s interview with KMOX Radio’s Charlie Brennan: The music industry wasn’t always this way. There was a time — in the 1960’s and ‘70’s in particular – when the path to fame and fortune for a musical performer or band involved being good, then being discovered by a scout in the field who could connect you or your band to a record label. The label would arrange promotions, radio airplay, concert tours and TV appearances, and send your record to record stores. If it all went well, you’d become a star – wealthy and famous — and...
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