To St. Louis startup, a picture’s worth more than a thousand words
By Renee Moore, staff writer. Snap a picture of the scoreboard after a Blues game and tweet it out. Take a picture of your daughter stuffing her bear at Build-A-Bear and post it to Instagram. Those pictures, which fall under the heading of User Generated Content, may appeal to a broader audience far beyond your followers and friends. According to Christina Hawatmeh, founder and CEO of Scopio, eighty-six percent of businesses use content marketing. Until Scopio, there hasn’t been an easy way to connect businesses that are interested in purchasing social media-generated content directly with...
Read MoreA St. Louis startup with growing potential
By Renee Moore, staff writer. Farmers markets are popping up in every community. Walmart sells organic produce because consumers are demanding a purer form of food. One health conscious mother of four recently commented that, “if I could grow it all myself, I would.” There’s no question that “garden grown” is better, but gardening is time consuming, and weather and space dependent. Hummingbird Technologies co-founders Danny Verghese, Tejesh Patel and Marin Assaliyski are changing the way gardens are grown with their innovative product called the Nectar —...
Read MoreSt. Louis startup knows what’s in an influential name
By Renee Moore, staff writer. There’s a reason that Nike’s best-selling shoe has the name Jordan on it, and the Lean, Mean, Fat-Reducing Grilling Machine was renamed the George Foreman Grill. Celebrity names garner incredible purchasing power. The problem for most businesses is that these influential “brandividuals” are extremely cost prohibitive. But consider this. In our digital world of social media and online entertainment, there is an entire new class of celebrities and they’re a force multiplier for every brand they interact with. They’re called influencers and Nick...
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